After the news published, I recalled the stir caused by Hermes when it was about to open the brand store in Peking. Tracing back further, I can't help recalling the fashion master, Pierre Cardin. In 1978 when Pierre Cardin brought its commodities into China, all the clothes inside are army green, selling here and there. At that time, it was not an easy thing to do the fashion promotion in China, not mention retention a fashion show. Though Pierre Cardin was not the top luxurious brand at that time, it still brought Chinese population to other separate world, development them gain the basic knowledge about world fashion brand. Pierre Cardin appeared in China with the understanding of promoting preeminence, creation and elegance. In 19th century, buying a pair of Pierre Cardin shoes or a shirt could be rather luxurious, which can assess to owning one Lv handbags.
In your eyes, what products could be called luxury? It has been internationally defined as the consumption products with the unique, rare and high-priced characteristics which are beyond the scope of man's existence and development. It is also named the unnecessary goods in life.
What's Your Attitude Towards Luxury? Envy Or Scorn?
How do Chinese population define luxury? In their conceptions, luxurious goods can equal to greedy, splurge and waste. The luxurious goods are hard to touch for them. Therefore, they just have vague impression about luxury. By now, we can find the office employee with luxurious goods everywhere. In new decade, the goods of top brands for the rich can be for real got by lowly people. A discussion is hard to shun if someone colse to you owns such kind of commodity. What the surrounding say may be sarcastic, envious or scorned.
They have some attitudes towards luxury. Firstly, it is considered to be a kind of vanity if you carry a Lv handbag to squeeze into the bus. Long time ago, I once saw such a piece of news. One white-collar in Shanghai lived frugally to save money with the purpose of buying a Lv handbag. What troops her to do so? Personally, I think she just want to compete with others surrounding her. She may think it's a matter of losing face if she doesn't have one. Or maybe it's one kind of vanity. Take buying a handbag of sublime brand as her potential to show off luxury. Such kind of attitude is easy to understand for she just doesn't make a faultless understand the true meaning of luxury. Maybe some day in the future, luxurious goods no longer deserve high price and come to be common. Then, the same performance like the white-collar has done can't be discussed any more.
Secondly, buying luxurious goods is regarded as a behavior of waste by celebrities. Every person must have such an experience. Among the luggage on the conveyor belt, one eye-catching logo of one luxurious brand comes into your eyes following bulk of baggage of low potential with dirty dusts. No matter it's a genuine handbag or a replica handbag, it can't be a very cheaper one. Isn't it a pity for such usage? Or maybe the host has too much many and doesn't know how to spend it.
Thirdly, they buy the luxury for collection. With totally separate attitude from above people, this kind of population obviously loves sublime brands as if they are their life. When they saw new styles of minuscule edition, they began their madly buying. After buying, some of them are reluctant to use the products. Even though they use them today, when they come back home, they'll have a faultless cleaning behavior. Their attitude has been widely considered mad. They treat these luxurious goods even better than their wives and husbands. They will find a cabinet of good potential to accumulate them. When their friends come across, they can pick out them for showing off. Generally speaking, this attitude is similar to the attitude of vanity. Their disagreement results in that one is of real vanity, while the other the brand addiction.
For you, what kind of attitude you have on luxury? Have an analysis, then share with me.
What's Your Attitude Towards Luxury? Envy Or Scorn?
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